Most every day I get up, come to work, and find I’m challenged, valued and rewarded. I love my job and in that regard, I consider myself as pretty darn lucky. But my luck does not stop there…because what makes this place so special and different is somehow those things are not enough. You see, at Edelman when you see an opening to make a difference in the world, you are empowered to go for it…and that’s just what our work on the firm’s It Gets Better video submission was all about.
A group of us wondered out loud about embarking on a projec…
This post was originally published on Edelman Canada’s Ideas blog.
Robyn Adelson recently talked about Edelman Toronto’s first-ever StoryLab – a day-long workshop to celebrate the art of storytelling.
Given our focus on transmedia storytelling, we wanted to inspire our employees to start telling stories differently. Here’s my take on the day and why it was so important.
Through the greater part of the past twelve years, I have been blessed with many a brand’s confidence to provide guidance in navigating the evolving realities of digital media and social experiences. The past eighteen months at 44Doors has given me the opportunity to focus specifically on mobile solutions for brands and agencies, integrating everything from traditional to digital, offline to online, advertising to customer service. Today, I am honored to announce that I will be joining Edelman as Senior Vice President of Mobile Strategy.
The following article is Part 1 in a two part series exploring the optimization strategies for branded pages on Google+. Part 2 will analyze the implications Google+ brings when it comes to brand visibility next week.
Google’s getting to know you better. Rolling out a slew of social-focused capabilities over the past year, the launch of Search Plus Your World, an indexing of Facebook comments and the growing rumble surrounding Google+, Google has made its desire to find deeper roots in social well-known.
Not surprising, Google appears to be somewhat favoring its own netw…
Japan is slowly coming around to a more open style of social media, where brands tell a story and invite contribution from the community. As ever, success involves carefully balancing the western approach with content that resonates locally. Here are five important points about the Japanese market.
1. International Platforms Are Growing Rapidly
It’s well documented that both Facebook and Twitter belatedly became relevant to Japan, following the earthquake of March 2011. As you can see from the chart below,…
This post was originally published on Ben Cotton’s blog Social Web Thing.
As both a PR and blogger, I often spent time thinking how value can be added to outreach, and be done in such a way that it benefits all parties and achieves the desired earned media for clients.
The reason is that I often receive emails about an ‘awesome infographic’, ‘innovative Facebook app’ or ‘exciting product launch’ which have limited value to me or my readers. Most of the time there’s nothing wrong per se with the outreach, but equally there is nothing right that compels me to…